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Massive scope of exhibition industry in India
The Indian exhibition market is currently valued at 4.7 billion dollars, and it is projected to exceed 6 billion dollars by the end of 2026.
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Lead Capture
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Events
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Exhibition
Over the past decade, the exhibition industry has experienced remarkable
growth. The government’s introduction of programs aimed at fostering
enterprise development, coupled with the rise of globalization, has led to the emergence of numerous small and medium-scale businesses and venturing of large scale businesses into the global market.
Why are exhibitions important?
Exhibition events serve as pivotal platforms for marketing and selling new
products, allowing companies to connect with potential customers and forge valuable relationships with other businesses. In India, the organized sector witnesses the hosting of over 1000 exhibitions annually, making them an essential driving force behind the nation’s burgeoning economy. Today consumers want to try new product and technologies and exhibition provides an holistic experience for the same. We are rising at technological advancement and exhibitions are the perfect catalyst for this advancement.
How exhibitions benefits everyone?
Exhibitions not only allow companies to engage with Indian clients, but they also provide an opportunity for global recognition. These exhibitions attract a significant number of foreign companies interested in purchasing Indian products. Small-scale businesses and startups with limited exposure can leverage these exhibitions to introduce their products to the world. Moreover, it can assist them in identifying the ideal product-market fit and obtaining validation from industry experts during the early stages.
Not just for industries and start ups but exhibitions also generates a substantial revenue for local business owners of that area or city. For instance, the setup of exhibition stalls necessitates the involvement of various individuals and services. Caterers, equipment transporters, and agencies which creates promotional content for the exhibitions are all required. Consequently, these activities indirectly contribute to the revenue generation of local businesses. Even a small-scale exhibition can provide employment opportunities for at least 50 to 100 individuals who are not directly involved in the exhibition itself.
Some interesting stats about Indian exhibition market
1. The exhibition market is projected to experience a CAGR of 12.91 until 2026.
2. The B2B segment holds the largest share in exhibitions, accounting for
approximately 40%.
3. Over the past decade, the country’s exhibition industry has witnessed an
annual growth rate of 10-12%.
4. Around 10 million people get indirect employment from the exhibitions every year.
Conclusion
Exhibitions play a significant role in today’s economy as they foster innovation, stimulate manufacturing, and drive job creation. They enable businesses to establish strong relationships with their customers, enhance customer experiences, and expand their product reach on a global scale.
Exhibitions also has a lot of untapped potential. With all the benefits that
exhibitions provide there are also many challenge that it faces. In our next
article we will see what are all the challenges faced by the exhibition industry and what can we do about it.
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